How to Manage a PR Crisis (Mistakes & Angry Mobs)
When faced with a public crisis, it can be challenging to navigate the waters of managing angry reactions and repairing a damaged reputation. This article provides a comprehensive guide to effective crisis management, beginning with a focus on maintaining ethical standards in PR and examining the source of the issue. From there, it outlines the importance of a prompt apology and highlights the benefits of showing empathy and offering compensation to those affected by the mistake. The article also covers the importance of creating a plan for improvement and letting others know about the steps taken to make amends.